OUR STORY (SO FAR…)

Progressive Custom Integration (Progressive CI) is built on a foundation of strategic growth, industry expertise, and a commitment to dealer success. Under the leadership of Dave Russell, President of The Progressive Group, the company has evolved from a regional rep firm into a nationwide powerhouse, delivering best-in-class support, logistics, and sales expertise to the custom integration industry.

The Early Years & Expansion

The journey began with Progressive Sales in 2016, covering Michigan, Wisconsin, Illinois, Ohio Valley, the Rockies, Arizona, New Mexico, and Las Vegas. From there, The Progressive Group expanded aggressively, acquiring some of the industry’s most respected independent rep firms.

Strategic Acquisitions & Market Growth

Progressive CI’s rapid growth has been driven by a series of key acquisitions, strengthening its presence across the United States:

2020 – River City Sales (MINK States – Missouri, Iowa, Nebraska, Kansas)
2021 – C&E Marketing & M.A.G. Sales (Southeast & Florida)
2022 – MM Reps (Southeast, CI-focused)
2022 – AVR Marketing & Distribution (Southeast expansion)
2023 – Premier Marketing & Distribution (Southeast, Mobile Electronics)
2023 – Big Daddy Marketing (New York & New Jersey)
2024 – CF Marketing & Distribution (Mid-Atlantic, including RJR Distribution)
2024 – Oliver Marketing & Distribution (West Coast & Alaska)

This aggressive expansion strategy has enabled Progressive CI to build a true nationwide footprint while maintaining its local expertise and dealer-first approach.

The Power of Patrick Industries

In 2016, Progressive CI became part of Patrick Industries, a publicly traded, multi-billion dollar company with a proven history of strategic acquisitions and long-term investments. Patrick’s extensive resources and logistics capabilities have provided Progressive CI with expanded warehousing, national distribution, and the financial backing to continue its rapid growth—all while ensuring that dealer support remains a top priority.

A Nationwide Network with a Local Touch

Today, Progressive CI operates with 11 locations nationwide, ensuring two-day shipping anywhere in the U.S. The company has invested heavily in:

Showroom & Training Facilities to provide hands-on product education
Sales Staff & Rep Support in every region to maintain local expertise
Dealer-Focused Events like Top Golf and major trade shows to strengthen relationships

At Progressive CI, dealer success is our top priority. Beyond sales and logistics, we provide comprehensive support, strategic marketing, and local expertise to help integrators thrive.

Social Media & Marketing Outreach – Keeping dealers informed with targeted email campaigns, social media engagement, and new product announcements designed to drive awareness and business growth.
Regional Sales Reps & Local Resources – Our in-territory reps provide hands-on support, training, and personalized guidance, ensuring dealers have the expertise they need, exactly when they need it.
YouTube Channel & Digital Resources – Offering technology showcases, product training, and industry insights to keep dealers ahead of the curve.

With a dealer-first approach and a commitment to industry leadership, Progressive CI delivers the tools, knowledge, and local support that integrators need to succeed.